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Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. Some leading marketing thinkers even say that a one-year marketing plan is in fact a redundant strategy because things change so quickly in the modern marketing world.

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Social Marketing Hangover

Paul Gillin

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Blaming the Tools.

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Enterprise SEO: Improving your digital marketing through search engine optimization

accelerate agency

It’s somewhat different from SEO for small businesses, as it targets a different market and (usually) involves a much larger and more complex website. Equally, a poorly optimized website will likely have a lower dwell time. Different countries are likely to have different marketing channels and social media platforms as well.

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What is Enterprise SEO? Costs, Benefits, Strategies & Case Study

accelerate agency

It’s somewhat different from SEO for small businesses, as it targets a different market and (usually) involves a much larger and more complex website. Equally, a poorly optimized website will likely have a lower dwell time. Different countries are likely to have different marketing channels and social media platforms as well.

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What is Enterprise SEO? Costs, Benefits, Strategies & Case Study

accelerate agency

It’s somewhat different from SEO for small businesses, as it targets a different market and (usually) involves a much larger and more complex website. Equally, a poorly optimized website will likely have a lower dwell time. Different countries are likely to have different marketing channels and social media platforms as well.