Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?
Content Standard
MAY 8, 2018
And they’ll follow the magic fairy dust of Google and Facebook. “Dwell time and click-through rate are fantastic for providing short-term goals in a long-term strategy,” he says. They lack the experience to understand the long-term goals of branding.” But the sales funnel is more complicated than that.
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