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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

In early 2011, a tweet was sent out from Kenneth Cole's Twitter account trying to promote their new spring collection. Usually, we learn from them and move on with our lives, maybe escaping with just a touch of public shaming. They go down in history as the biggest marketing mistakes of our time. Promising Free Stuff -- and Running out of It.

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How to Launch a B2B Product: 8 Steps to Success

Altitude Marketing

Make sure you lock down a strategy that helps identify your audience, challenge assumptions and build enough buzz to hit your sales targets. Step 1: Create Your Buyer Personas. It has beta tested, validated, load tested, established proper pricing, and so on. Step 1: Create Your Buyer Personas. Company Corp.,

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8 of the Biggest Marketing Faux Pas of All Time

Hubspot

In early 2011, a tweet was sent out from Kenneth Cole's Twitter account trying to promote their new spring collection. Usually, we learn from them and move on with our lives , maybe escaping with just a touch of public shaming. They go down in history as the biggest marketing mistakes of our time. Turner Broadcasting. Kenneth Cole.

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11 Ways to Give and Get Customer Love

Hubspot

And if a case study customer is one who shares similar buyer personas with you, the promotion of their case study to your audience could open them up to potential new business. Offer Exclusivity: Giving your customers exclusive access to different things can be a great way to show them you value their customer status.