Biznology

SEPTEMBER 24, 2012

One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. By this definition, a direct marketing message can be delivered anywhere.

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Online Marketing Institute

FEBRUARY 22, 2011

What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. And, how soon will they really be adopted by business.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

ANNUITAS

AUGUST 30, 2011

Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc. Relationship expands end-to-end demand generation and lead management service offerings for clients. About Harte-Hanks ®. Harte-Hanks, Inc.

Demand Generation Agencies 100

Demand Generation Agencies Marketing Management Demand Generation Marketing Automation Services 100

MLT Creative

NOVEMBER 16, 2010

If you only fit into one of those categories, and you’re reading this post, chances are you may have come across MarketingSherpa’s 2011 B2B Market ing Benchmark Report. This report covers just about everything under the sun in terms of what marketers are doing, how they’re doing it and how it’s working for them.

Social Media 40

Social Media Allocation ROI B to B 40

MLT Creative

DECEMBER 9, 2010

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. Why not ask B2B marketing experts I trust to answer my question via tweet? Take a look at our latest B2B marketing webinars and eBooks: Get your B2B LinkedIn Toolkit. Then I had another idea.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

MLT Creative

SEPTEMBER 22, 2011

If there was an underlying theme to the 2011 HubSpot User Group Summit (#HUGS2011), it was MoFu. As the name suggests, it refers to the area in your inbound marketing funnel (ahem, the middle) where all of your leads congregate before becoming your customers, your competitor’s customers, or otherwise becoming unqualified.

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

Convince & Convert

FEBRUARY 23, 2012

An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. Jay : That’s Dead Sea Scrolls in our business. It’s from a 2011 marketing survey by the Corporate Executive Board. Eric : I know. Just think back to that time. Oh, man, those were some good days.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118