Adobe Experience Cloud Blog

FEBRUARY 25, 2011

In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle. Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get? Does Your Drip Marketing Leak Leads?

Work Management 48

Work Management Leads Lead Marketing Qualified Leads 48

Adobe Experience Cloud Blog

MARCH 4, 2011

B2B spending on email marketing is estimated to have grown by 2.4% B2B marketing efforts everywhere have joined the email surge making it the number 2 marketing tool (just a tick behind SEO – according to The Ad effectiveness Survey by Forbes Media in February/March 2009). by Maria Pergolino According to the Radicati Group, Inc.,

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

Adobe Experience Cloud Blog

MARCH 18, 2011

by Bill Binch As the economy improves, more companies will start to add to their B2B sales forces. While adding remote salespeople is a lower-cost way to enter a new market, it does come with its share of management challenges. A steady stream of qualified leads. A score card.

Marketing Management 48

Marketing Management Lead Scoring Lead Ranking B2B Sales 48

Adobe Experience Cloud Blog

APRIL 1, 2011

Webinars are a key piece in the B2B marketer’s toolkit. They are a great way to promote thought leadership and generate leads. Using lead management and marketing automation systems, we can narrow our focus and choose a target audience based on industry, job role, and previous interest. In 2009, it was the Kindle.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Adobe Experience Cloud Blog

MARCH 7, 2011

A company that has both sales and marketing firing on all engines can expect the lead management process to adapt easily to the changing market, especially when integrating automated marketing tools. Three Truths Behind Sales and Marketing Alignment was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Top of Funnel 48

Top of Funnel Lead Scoring Lead Ranking Marketing Management 48

Adobe Experience Cloud Blog

FEBRUARY 14, 2011

The ongoing changes in lead generation can overwhelm marketing and sales teams if it’s not organized and each team is unclear of its role. To help clearly define roles, responsibilities and improve lead management, many organizations have considered lead management software. Efficient Lead Management.

Work Management 48

Work Management Marketing Management Lead Management Marketing Automation Services 48

The Effective Marketer

FEBRUARY 16, 2011

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. 5 Responses to Marketing Automation Catching On Fire Robin says: February 17, 2011 at 1:31 pm Many thanks Daniel for gathering these figures.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Webbiquity

SEPTEMBER 10, 2012

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Senior Manager Social Media and Community at Dell, Liz is a strategic marketing professional with over 10 years of proven success who lives in Austin, Texas. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Senior Manager Social Media and Community at Dell, Liz is a strategic marketing professional with over 10 years of proven success who lives in Austin, Texas. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Single Grain

JULY 21, 2020

B2B or B2C?: G Suite offers both B2B and B2C services for individuals and companies. B2B or B2C?: B2B or B2C?: HubSpot is a B2B marketing tool for businesses of all sizes. B2B or B2C?: Dropbox offers both B2B and B2C services. B2B or B2C?: B2B or B2C?:

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. HubSpot serves B2B and B2C customers, mostly mid-market and scaling SMBs.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117