MLT Creative

SEPTEMBER 22, 2011

If there was an underlying theme to the 2011 HubSpot User Group Summit (#HUGS2011), it was MoFu. As the name suggests, it refers to the area in your inbound marketing funnel (ahem, the middle) where all of your leads congregate before becoming your customers, your competitor’s customers, or otherwise becoming unqualified.

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

Industrial Marketing Today

FEBRUARY 12, 2011

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience. Jeff Ogden. “B John Sonnhalter. “If

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

MLT Creative

JANUARY 12, 2011

MLT Creative's president, Billy Mitchell , shares tweeted predictions for 2011 from B2B tribal leaders in blogging, social media, content marketing, public relations, marketing automation, inbound marketing and lead generation. Is Twitter's Sun Setting or Rising for B-to-B Marketers?

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

MLT Creative

NOVEMBER 16, 2010

If you only fit into one of those categories, and you’re reading this post, chances are you may have come across MarketingSherpa’s 2011 B2B Market ing Benchmark Report. This report covers just about everything under the sun in terms of what marketers are doing, how they’re doing it and how it’s working for them.

Social Media 40

Social Media Allocation ROI B to B 40

MLT Creative

DECEMBER 9, 2010

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. Why not ask B2B marketing experts I trust to answer my question via tweet? Take a look at our latest B2B marketing webinars and eBooks: Get your B2B LinkedIn Toolkit. Then I had another idea.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Hubspot

NOVEMBER 16, 2012

In terms of both department size and budget, Marketing is on the rise. Just take a look at how the size of business' marketing departments has more than doubled -- in fact, almost tripled -- since August 2011. And as the role of marketing grows, it also continues to evolve. Inbound Marketing Strategist.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. Too many marketers and business executives still question the value of social media (mostly in private). Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100