Remove 2011 Remove Automation Remove B to B Remove Buyer Need
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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

These B2C buyers now rely on vendor web-sites, independent buyer guides, and social networks to help guide their decisions, and as a result, B2C marketers have had to visibly change to meet these demands. In later stages of the sales cycle, analyst reports and peer referrals reign supreme.

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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity

The Top-10 B2B Marketing Trends for 2011 by Everything Technology Marketing. Holger Schulze laid out these ten predictions in January 2011. by Marketing Automation Software Guide. The Future of Buyer Relationships by Business2Community. Five Ways B-to-B Marketers Need to Change Their Game by Biznology.

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Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Based on responses to profile questions on industry, location, size, stage in buying cycle, role / job function, goals and opportunities, the white paper is personalized to analyze the buyer needs and present relevant and personalized results. Gartner CIO Study Highlights Need for Outcome-Base.