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Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011

Customer Experience Matrix

Each chart below has three columns: ‘change’: the change in feature availability among core vendors, compared with the January 2011 VEST. Last year, the Webinar vendors began to expose APIs to allow automated integration with the marketing automation systems, and the marketing automation vendors leapt on the opportunity.

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13 influential marketing technology leaders

ClickZ

With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector. Des Cahill (Oracle CX).

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Open Research: A Framework for Social Analytics

Online Marketing Institute

This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. Also you’re right of course – social is for more than ‘generating leads.’ The more you share it, the easier it is for us to produce more. Read Susan’s post announcing this report.

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9 call analytics platforms for marketing teams to consider

Martech

The high-tech/high-touch telephone provides them with convenience, speed and personal contact that inspires brand trust. Atlanta-based CallRail was founded in 2011. It also supports custom integration via Zapier, webhooks, custom cookie capture, and API and its Lead Center mobile app lets users run a business efficiently from anywhere.

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Q&A with Will McInnes, CMO at Brandwatch

ClickZ

stars on Amazon and was a TEDx speaker in 2011. Secondly, we have a fantastic API. Brandwatch is charting a course into digital consumer intelligence, which is a broader opportunity to modernize market research. When a new technology is proposed, we appoint the champion as the person to educate whoever needs to know about it.

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Start 2017 with the world’s most famous chief marketing technologist

chiefmartech

One is the growth of the marketing technology landscape , as it’s blossomed from 2011 , 2012 , 2014 , 2015 , and 2016 (and, yes, 2017 is on the way). It’s been really fascinating and eye opening revelation for me personally. Mayur’s career is another one of those ongoing stories. Her expectations are soaring high.

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18 Customer Loyalty Program Software Options For Your Business

Referral Rock

RESTful API: automate gift card sending with ease through your own system. It provides you with a personal dashboard and all the tools you need to keep loyal customers coming back. They offer a robust API that allows clients to integrate with many third-party systems and create custom solutions. The set-up was easy.