Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
Customer Experience Matrix
FEBRUARY 5, 2012
Each chart below has three columns: ‘change’: the change in feature availability among core vendors, compared with the January 2011 VEST. Last year, the Webinar vendors began to expose APIs to allow automated integration with the marketing automation systems, and the marketing automation vendors leapt on the opportunity.
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