2011 Aggregators Lead Generation PointClear 
ViewPoint
AUGUST 14, 2012
This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Leads and expected metrics are defined in carefully created and detailed program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions.
ViewPoint
FEBRUARY 2, 2012
When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. Data tracking, aggregation and measurement. 4:15 min —How analytics are used in lead generation. Segmentation and testing.
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