2010 and White Paper - B2B Marketing Zone

The 5 Top Media for Cold Prospecting

ViewPoint

JANUARY 26, 2012

The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. On your home page—and elsewhere throughout your site—add a compelling offer, such as a downloadable case study or white paper, linked to a registration form.

B to B

B to B netFactor Media SEM

PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0

ViewPoint

SEPTEMBER 20, 2012

Play back to 2011 or 2010, and I think there’s been this ‘we thought things were going to be a little better after we got out of the deepest part of the downturn.’ Not everybody can write, but there are ways to provide content to other people who are writing like input into articles and white papers.

Work Management

Work Management Paid Search Agency Marketing Management B2B Sales

B2B Marketing Zone

ViewPoint

The 5 Top Media for Cold Prospecting

PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0

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