10 Tips for a Successful Trade Show Follow-up Campaign
The Point
AUGUST 18, 2014
A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Consider a triggered program of 2-3 emails in the days following the show (offering varying types of informational content) so that prospects don’t wait weeks until they next hear from you.
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