2010, Terms and Conditions and White Paper

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. A white paper would fit the bill nicely here. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer

Peer-to-peer Marketing Automation Services Spending Marketing Budget

B2B Marketing Zone

Using Content to Move Prospects Forward in the Sales Cycle

Five Reasons You May Not Be Spending Enough on Content Marketing

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