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How Marketers Should Navigate Economic Uncertainty in 2023

B2B Marketing Directions

has risen as the Federal Reserve has increased interest rates and taken other steps to tighten financial conditions in an effort to combat inflation. One of the more recent studies was described in a March 2010 article in the Harvard Business Review. The risk of a recession in the U.S. Let's take a closer look at those three.

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Twitter’s demise would cost marketers an important, useful channel

Martech

The company was in bad financial condition long before Elon Musk bought it, only turning a profit twice in the last decade. Google understood that and offered $10 billion for the company in 2010. Looking at Twitter’s financials, it is difficult to see a way for it to survive. TikTok $46.86 Facebook $30.75 LinkedIn $25.97 Twitter $9.39.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars.

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Bulls, Bears, Bernanke and BtoB Lead Generation

ViewPoint

In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. The lead rate we track against GDP includes short- and long-term leads. It is interesting to note that when GDP goes down, long-term lead rates sink while short-term lead rates more or less hold their own.

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Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Revenue increased roughly $10 million per year from 2006 through 2010, which is nothing to sneeze at although the higher base meant the percentage rate slumped significantly in 2009 and 2010, to about 25%. The industry as a whole was almost certainly grew faster than 25% in 2009 and Raab Associates estimates it doubled in 2010.

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Millennials vs. Gen Z: How Are They Different?

Salesforce Marketing Cloud

Uber, Lyft, Instacart, UberEats, and DoorDash were founded around 2010, and Gen Z favorite GoPuff, which promises delivery in less than 30 minutes, arrived in 2013. Simpler terms and conditions were favored by 48% of Gen Z-ers, and 57% said they could be persuaded to join loyalty programs if rewards were automatically applied.

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ISIS: a case study for smart brand building

Biznology

It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists.