B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]
Online Marketing Institute
DECEMBER 6, 2011
Many of the statistics and results are consistent with what we saw last year: 9 out of 10 organizations market with content marketing. Webinars/webcasts: 25% increase. 2010 B2B Content Marketing Benchmarks, Budgets and Trends. Copyright 2010 - 2011 , Z Squared Media LLC and/or its affiliates. Case studies: 32% increase.
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