Online is 77% Less Impactful than Newspaper
Digital B2B Marketing
APRIL 11, 2011
In reality, time and spend should never have been compared. Time spent on Facebook passed all Google sites in September 2010 (including YouTube), yet Google will capture 44% of 2011 online spending, Facebook will only get 8% , because of the impact of search. Neither are new channels, yet spending on newspapers is 3.3x
100 
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