Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

APRIL 23, 2012

This trend is consistent and was reported in 2010, 2011 and in 2012. If you are on LinkedIn, head over to either the ASME (American Society of Mechanical Engineers) or the SME (Society of Manufacturing Engineers) groups and do a search for skills shortage.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Convince & Convert

MAY 26, 2010

Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Ambal's Amusings

NOVEMBER 5, 2009

Bright, colorful SME quotes represented as large page callouts. By 2010 the stack of books could reach from the sun to Pluto and back. The white paper leverages several ‘attention-generating’ elements such as: Colorful photographs, illustrations, and captions to build reader affinity. ”, a “White Paper 2.0”

Paper 100

Paper Enterprise Management Work Management SME 100

Convince & Convert

SEPTEMBER 21, 2010

Most of the rest are from spring 2010 or earlier. 19 and #21 appeared on Social Media Examiner approximately 4 weeks before they ran here, and each generated 1,000 + page views on SME before they generated a single page view here. Mostly from me, with some terrific assistance from talented guest authors. Extra resources are important.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Online Marketing Institute

NOVEMBER 2, 2010

Bookmark on Delicious Reader comments (9): Add your own Jason Ball 12:50PM on 1st November 2010 Good points Doug and entirely consistent with my own experiences.In Jeff Machado 1:24PM on 1st November 2010 I definitely see the value in this. Id love to see more clients adopt the recommendations you suggest. The only trick is compliance.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convince & Convert

MARCH 16, 2010

link] Cheryl Rochford 7 Reasons Not to Put All Your Eggs in the Twitter Basket [link] #smb #sme #smallbiz #entrepreneur #socialmedia #twitter [link] Ryan Turner 7 Reasons Not to Put All Your Eggs in the Twitter Basket (Convince & Convert) [link] [link] Patrick Knauer RT @jaybaer: Great read on Twitter's challenges in the SM space.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125