Marketing Insider Group

JUNE 3, 2010

Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Share: Read more from Content Marketing Content Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment 2 Comments Post a comment Ryan Beale Jun 3 2010 Hey Michael, Once again, nice tips here. Great stuff here.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

markempa

JUNE 7, 2005

Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes. For example, they learned that 4 SIC codes comprised their sweet spot not 20. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

Industrial Marketing Today

MAY 11, 2010

Company news and industry SIC codes tied for third. Copyright © 2010 Tiecas, Inc. The SalesPulse survey also reported that B2B sales professionals found an inbound lead’s location more important than revenues and the number of employees. Wait a minute, isn’t that what Content or Inbound marketing is all about?

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Copyright © 2010 Tiecas, Inc. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions. They are: WHO : Who are the intended recipients of your emails?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

B2B Marketing Directions

AUGUST 30, 2020

A 2010 article in McKinsey Quarterly put it this way: "Long before behavioral economics had a name, marketers were using it. The truth is, marketers have been using principles of behavioral economics for years, albeit largely unwittingly. Remember the old saying: No one ever got fired for buying IBM.

B2B Marketing 98

B2B Marketing SIC Planning B2B 98

B2B Digital Marketer

OCTOBER 5, 2020

And so, uh, did that for 10 years, uh, had the opportunity to sell that agency, which was a B2B focused agency and, uh, 2010, and went to work for the company that bought our agency and really discovered while I was there, Jim, that I just loved B2B. Paul Slack ( 03:43 ): And that was back in 2000. Who are we trying to reach?

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52