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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

The SalesPulse survey also reported that B2B sales professionals found an inbound lead’s location more important than revenues and the number of employees. Company news and industry SIC codes tied for third. Copyright © 2010 Tiecas, Inc. So the waterfall concept is Inquiry > MQL > SAL > SQO > Close.