Convince & Convert

MAY 13, 2010

It’s not viral unless it is. Social media creates kinship between companies and customers, and kinship equals purchase intent. I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Activate your fans, don’t just collect them like baseball cards.

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Outgrow

OCTOBER 21, 2019

It aligns and concentrates sales and marketing efforts only on those particular companies and contacts that have a higher probability of purchasing its products or services. Interactive content also helps in differentiating between leads with a high purchasing intent and a low one. In April 2010, Dropbox users sent 2.8

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Convince & Convert

APRIL 22, 2010

April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction. Its vastness and fantastic viral nature is taking us zooming back DOWN to the hyper-local… I mean right down to the virtual chat over the backyard fence! Driving purchase intent through kinship. Thank you.

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Convince & Convert

SEPTEMBER 2, 2010

Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. Kinship creates purchase intent. I have followed your words quietly now for the better part of 2010. I have followed your words quietly now for the better part of 2010.

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