Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. It’s not viral unless it is. Social media allows big companies to act small again. Facebook Fan Pages are email newsletters with smaller pictures. Linkedin is for people you know. Facebook is for people you used to know.

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Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). I think this is a fundamental necessity.

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Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners.

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Outgrow

SEPTEMBER 23, 2019

Despite all the new tricks in marketing, word of mouth still takes the cake. These kinds of quizzes provide real value to the customers and increase purchase intent as well. As we said earlier, word of mouth still takes the cake when it comes to marketing. In April 2010, Dropbox users sent 2.8

Ideal Customer Profiles 68

Ideal Customer Profiles Outgrow Top of Funnel Cross-Selling 68

Outgrow

OCTOBER 21, 2019

It aligns and concentrates sales and marketing efforts only on those particular companies and contacts that have a higher probability of purchasing its products or services. Interactive content also helps in differentiating between leads with a high purchasing intent and a low one. In April 2010, Dropbox users sent 2.8

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Convince & Convert

APRIL 22, 2010

April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction. Driving purchase intent through kinship. Driving purchase intent through kinship. At Monday’s Social Fresh conference in St. link] jaybaer Spectacular comment Judy. Thank you. Thank you.

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Convince & Convert

SEPTEMBER 2, 2010

Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. Kinship creates purchase intent. I have followed your words quietly now for the better part of 2010. I have followed your words quietly now for the better part of 2010.

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