Convince & Convert
MAY 13, 2010
It’s not viral unless it is. Social media creates kinship between companies and customers, and kinship equals purchase intent. I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Activate your fans, don’t just collect them like baseball cards.
Outgrow
OCTOBER 21, 2019
It aligns and concentrates sales and marketing efforts only on those particular companies and contacts that have a higher probability of purchasing its products or services. Interactive content also helps in differentiating between leads with a high purchasing intent and a low one. Referral marketing . Affiliate Marketing.
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Outbrain
FEBRUARY 1, 2023
Referral campaigns: Referral campaigns tap into the power of word-of-mouth marketing by incentivizing people to refer colleagues, family members, or friends to your brand in exchange for a bonus or reward. By offering current users a bonus reward when they refer new members, the travel platform has established an effective viral loop.
Convince & Convert
APRIL 22, 2010
Its vastness and fantastic viral nature is taking us zooming back DOWN to the hyper-local… I mean right down to the virtual chat over the backyard fence! Its vastness and fantastic viral nature is taking us zooming back DOWN to the hyper-local… I mean right down to the virtual chat over the backyard fence! Thank you. Thank you.
Convince & Convert
SEPTEMBER 2, 2010
Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. Kinship creates purchase intent. Because we are working faster, longer, and more intensely, and the time for friends and family falls by the wayside. Technology I’m a gadget guy.
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