Biznology

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A Life of Purpose

Biznology

So excuse me while I go join my family for a glass of wine while we talk and sit outside under the starry night on the first beautiful evening of summer 2010. Tags: Offline Marketing Public Relations Social Media Marketing socialmedia socialnetwork socialnetworking socialnetworks. Tonight, social networking starts at home.

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How social media is changing what brands stand for

Biznology

trillion since 2010 (source: US SIF Foundation). Revenues from MSCI’s research recommendations have been growing by 20% annually as an example. The total amount of assets using E.S.G. factors has more than tripled to $8.1 This approach for assessing investment opportunities based on E.S.G.

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The fake news lesson for marketers: You will be a victim

Biznology

In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash. Fake news made headlines during the election, but the phenomenon is nothing new to marketers.

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Best practices for social media shilling

Biznology

A venerable tradition in public relations is the grass-roots campaign. Here’s another one from The Lab Retriever Chat Board : “Snapperhead,” join date: June 2010, post date: January 16, 2011, Location: Irmo, South Carolina , Posts: 20. Photo credit: calmenda. Get a solid issue behind you and get out the vote!

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What the Crumbling State of the Media Means for Digital Marketing

Biznology

Newsmakers are seeking to fill the news void by delivering it directly to the public arena, bypassing the media, the Pew study said. A 2008 study by Robert McChesney and John Nichols found that the ratio of public relations workers to journalists was 3.6

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The rise of “morality-via-branding” to add empathy and connect emotionally

Biznology

But by 2010, this fixation with one’s own party had intensified–49% for Republicans and 33% for Democrats (both probably higher today). People today live in separate worlds and obsessive “partyism” is on the rise.