Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Michael Brenner Dec 22 2010 Excellent case study.

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B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Michael Brenner Jun 3 2010 Great point Daniel. Ryan Beale Jun 3 2010 Michael, Great post. In this post I will explain the 4 most common mistakes marketers make. That’s true, definitely.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. I searched Wikipedia for information but couldn’t find an exact definition.

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Curation RSS Web 2.0 Content Marketing 60

Smashmouth Marketing

MAY 1, 2009

I have always found him an engaging, insightful, and a personal inspiration to many. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Sales 2.0, The word that springs to mind when I think of Gerhard is "Passion". My view is that they are correct.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

I have always found him an engaging, insightful, and a personal inspiration to many. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Sales 2.0, The word that springs to mind when I think of Gerhard is "Passion". My view is that they are correct.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Marketing Insider Group

MAY 17, 2010

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. What is the Service Profit Chain? Even this small investment can go a long way to improving company profits.

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Customer Satisfaction Loyalty B2B B2B Thought Leadership 100