The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Outgrow

OCTOBER 21, 2019

You can have different strategies, metrics, and tools to work on different kinds of marketing. For example, suppose you are writing a long-form post about marketing strategies. And a company that could have easily sunk as a failed startup, ended up selling itself for $170 million, because of this content strategy.

Interactive Marketing 40

Interactive Marketing Paid Content Top of Funnel Webinar Metrics 40

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40