article thumbnail

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

article thumbnail

Marketing, Death and Taxes

Marketing Insider Group

But let’s face it, there are marketing plans thrown on PowerPoint templates, using the latest buzz words and amazing graphics. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. – we accept the reality and plan for it.

Planning 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

Excel Template for vendor comparison: you can download and use my template as a starting point. This entry was posted on Monday, January 11th, 2010 at 12:29 pm and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 You can follow any responses to this entry through the RSS 2.0

article thumbnail

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs. Michael Brenner Nov 5 2010 Thank you Denise. It is so important to map content to the buyer journey.

article thumbnail

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs. Michael Brenner Nov 5 2010 Thank you Denise. It is so important to map content to the buyer journey.

article thumbnail

How To Focus On Your Marketing Plan

Marketing Insider Group

Now that you’ve completed this process, you will be ready to present a strategic marketing plan that will drive a higher return on marketing spend, no matter what template your are asked to fill out and regardless of when you are given your budget and objectives. All rights reserved.

Planning 100
article thumbnail

Whatever Happened to Marketing Strategy?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Will Deacon Aug 11 2010 Great post.