prospect sales 
Paul Gillin
JUNE 17, 2010
Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.
Paul Gillin
MAY 25, 2010
There I got a chance to meet some remarkable people who took chances on social marketing before it was fashionable and won. After replying with a thank you message, Cahill forwards them on to the sales team. Blogging isn’t just pushing out information, it’s responding to the interests of your market.”. Search Engine Magic.
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