ANNUITAS

OCTOBER 6, 2010

Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Industrial Marketing Today

OCTOBER 2, 2010

Clearly define personas by addressing the WIIF (What’s in it for me) question for each stakeholder. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 9, 2010

2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Achinta Mitra July 19, 2010 at 1:47 pm Eric, Thank you for posting your thoughtful comments. This white paper aims to change that perception of them.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Webbiquity

NOVEMBER 5, 2019

These details help build a buyer persona, allowing marketers to fine-tune the delivery of content. A B2B buyer persona should include at a minimum: Job title or role. Include a section for white papers, case studies, and videos. White papers. Blog posts and white papers are two of the most used formats.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

LEADership

DECEMBER 2, 2014

A software company called IntelliResponse came up with a content strategy that delivered 100% lead generation through their site. MarketingSherpa offers a detailed case study but here’s a snapshot of the results—since embracing a content marketing strategy in 2010, the company has seen: 400% increase in site traffic in the past two years.

Paid Content 40

Paid Content Lead Generation Planning Sales Qualified Leads 40