Attack of the Customers: The Pampers Dry Max Crisis
Paul Gillin
AUGUST 29, 2012
In March, 2010, Procter & Gamble announced the most significant technical advance in disposable diapers in a quarter century. The innovation was so impressive that former president Bill Clinton praised the diaper for reducing landfill waste. However, Rosana Shah of Baton Rouge, LA was not impressed.
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