ANNUITAS

JANUARY 10, 2011

As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. In 2009 & 2010 there was a lot of noise about how marketing automation adoption rates among B2B companies were going to sharply increase, yet the adoption rates remain less than 20%. In your opinion, why is that?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

APRIL 26, 2011

Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. What they found however was that CRM didn’t help them fix their faulty sales process. Can your firm help me create a lead scoring and nurturing program?”. Average sale amount: $100,000.

Lead Management 100

Lead Management Work Management Marketing Management Lead Scoring 100

ANNUITAS

JULY 28, 2011

This pushed me and my team to think about the business as a whole, which helped us from becoming sidetracked with the “marketing fluff”. This is a continual process that will help you adapt your marketing approach to regularly engage them. Like many C-level executives, my former boss was not interested in the “art” behind marketing.

Work Management 100

Work Management Marketing Management Advertising Agencies Sales Qualified Leads 100

ANNUITAS

MARCH 22, 2011

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. Here is my view and hopefully you will find something here that can help you face the firing squad. Michael Brenner is a Sr. Director of Marketing for SAP.

ROI 100

ROI B2B Thought Leadership Lead Scoring Lead Ranking 100

ANNUITAS

OCTOBER 17, 2010

Sales can really help this process at the front end of the demand generation process by identifying the characteristics of their top targets. The Annuitas Group: As we enter the last quarter of 2010, looking back over the past year, has there been anything in the B2B space that has surprised you?

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

ANNUITAS

OCTOBER 6, 2010

To quote Tony Jaros of SiriusDecisions at the 2010 Sirius Decisions Summit, “BANT are the four most dangerous letters in B2B marketing.” Few would argue that lead nurturing helps improve lead conversion, marketing effectiveness and sales productivity.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

ANNUITAS

DECEMBER 21, 2010

Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. But they do so with little to no understanding of how the campaigns are helping to drive engagement with their buyers. Every New Year gives us an opportunity to set priorities and reset our focus.

B2B Marketing 100

B2B Marketing Work Management Marketing Management B2B 100