2010, Guidelines and Microsite - B2B Marketing Zone

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2010

Guidelines

Microsite

17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

JANUARY 28, 2015

How can we balance creativity while following strict brand guidelines in our content creation? Brand guidelines are created to allow for consistency in the way your brand communicates, where and when it communicates. Now, I am not saying you shouldn’t have guidelines. But brands are not people.

Work Management

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy

Web Presence Optimization (WPO) — Its Origin, Evolution, and Future

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). The idea was to extend search engine optimization (SEO) more broadly.

Paid Content

Paid Content Marketing AI Optimization Microsite

17 Questions On How To Build A Content Marketing Strategy [Q&A]

Web Presence Optimization (WPO) — Its Origin, Evolution, and Future

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