2010, Guidelines, Microsite and Public Relations

Web Presence Optimization (WPO) — Its Origin, Evolution, and Future

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). The idea was to extend search engine optimization (SEO) more broadly.

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Web Presence Optimization (WPO) — Its Origin, Evolution, and Future

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