B2B Marketing Traction

DECEMBER 16, 2010

Are you on the fence about a Facebook company page for your business? I’m still hearing a lot of misconceptions about Facebook from business owners. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Pick a set of psychographic properties that are predictive of future customer value.

Social Media 123

Social Media Work Management Marketing Management Media 123

B2B Marketing Traction

OCTOBER 18, 2010

Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. It was all about quality and volume content in 2010, and now it’s even more so in 2011. Then, take action and make your customers’ experience not just better but excellent.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. It was all about quality and volume content in 2010, and now it’s even more so in 2011. Then, take action and make your customers’ experience not just better but excellent.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

Hubspot

APRIL 1, 2018

Describe your ad's audience using demographics and psychographics. The very first part of Old Spice's "The Man Your Man Could Smell Like" campaign, created by Wieden + Kennedy and launched in February 2010, was the following commercial. In fact, some of us might not have even been alive when these campaigns first aired.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

MAY 18, 2012

"Facebook ads suck." For many companies, advertising on Facebook and expecting a return is a " fantasy." Or were the results of Facebook advertising really so miserable that it warranted this media attention? But is GM truly the digital marketing icon that we should be referencing to determine whether or not Facebook ads work?

Paid Content 28

Paid Content Facebook Paid Search Agency Ads 28

Convince & Convert

APRIL 13, 2010

See my review of the iPad review here) This content would also make a fantastic Facebook application. All of us have influences. People who have educated, inspired, engaged, supported us. Or maybe just kicked us in the ass when we needed it. (I I also recommend it on the iPad. Alright, your turn. Who influenced you, and why?

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112