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The New Marketing Accountability

Marketing Insider Group

In my opinion, this is the main challenge with marketing today. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Most marketers have a “campaign&# point of view.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Share: Read more from Content Marketing B2B Marketing , Content Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment 4 Comments Post a comment Daniel Oyston Jun 2 2010 “The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process”. That’s true, definitely.

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Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

kenny madden Aug 13 2010 Michael, Great post. This is not my opinion ( my opinion is irrelevant) i am expressing what a million IT buyers have told me. Happy to connect kenny@spiceworks.com Michael Brenner Aug 14 2010 Hi Kenny, thanks for your comments. Kim Albee, Genoo Marketing Automation Aug 17 2010 Thoughtful article.

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

My opinion is somewhat biased because I am an industrial and B2B marketing consultant. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Is that a good thing?

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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." If you recall the word of Muhammad Ali who said, "impossible is not a fact, it is an opinion." Today, salespeople break the ice by reciting what they've read on the customer's wall on Facebook.

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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." If you recall the word of Muhammad Ali who said, "impossible is not a fact, it is an opinion." Today, salespeople break the ice by reciting what they've read on the customer's wall on Facebook.

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. 2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! I like your steps for Continuous Process Improvements.