B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding
markempa
MARCH 30, 2005
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So if you want to build a WOM marketing program, you must look at your reputation first - not your brand. They have it wrong. They have it wrong.
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