2010 Differentiation Education Storytelling 
Brightedge
MAY 16, 2021
Serious marketers should read the equivalent of 10 or more educational and industry books per year (2500 pages) to maintain and expand skills and knowledge. Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein. Hacking Growth is that wine, er, book and my top pick for 2019.
Golden Spiral
APRIL 16, 2019
The next primer was, I wrote a book in 2010, and I went to go market it. What started that season, I thought, was a differentiation from B2C, and B2B. By the way, I have an influencer marketing background too, so the storytelling is a whole other beast that I'd love to sink my teeth into. Now, I was on social media. Look at me!
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