B2B data decay and list rental – buyer beware!
Biznology
FEBRUARY 13, 2015
In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. email address change (slightly less than above as some use personal email address). Here are the results: 3.8% They are: 29.6% of individuals changed companies (new job).
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