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Email marketing 101: The five basics

Martech

To stand out and build lasting connections, you’ll need to make them as personalized as possible. It both enhances the human touch and positively influences email deliverability algorithms. However, with cold emails avoid images, links, and HTML signatures, as all these impact deliverability.

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The B2B Marketer’s Quick Start Guide: Sales Intelligence

Heinz Marketing

Put our data in your tech stack to bring personalization to life. Pros: The ability to get such deep insights into targeted accounts, contact information and more is unmatched by any tool I’ve personally used. The intent functionality is one of my personal favorites. Mobile phone numbers and high email deliverability.

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B2B data decay and list rental – buyer beware!

Biznology

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. email address change (slightly less than above as some use personal email address). Here are the results: 3.8% They are: 29.6% of individuals changed companies (new job).

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The Truth about Cold Email

DiscoverOrg

According to Spamhaus, an unsolicited message is spam if “the recipient’s personal identity and context are irrelevant because the message is equally applicable to many other potential recipients.” Download our free ebook, What Happened to Email Deliverability? Bounce rates and email deliverability. The CAN-SPAM Act.

CAN-SPAM 292
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Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40
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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Communications to groups and segments (may be personalized and triggered 1:1). Email Deliverability and Reputation Management Simply sending email cannot impact revenue if the emails do not make it to the recipients’ inboxes. Communication Style.

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Sales Pipeline Radio, Episode 238: Q & A with Subbu Vempati @ svempati & Judy Ash @judya2004

Heinz Marketing

Why is it personal for a business manager? If there is that as an operative, it really personal. I have to imagine the angst of MarTech selections has come up a lot, talk about what that feels like first person and what that problem really, what really characterizes that problem. I think about salesforce.com , right?