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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010.

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Trendline Acquires Inbox Marketer

Valasys

He observed that while new technologies allow marketers the ability to connect with customers in very personal and relevant ways, marketers would also need to deploy the right processes and people in order to fully leverage these tools.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If someone signs up for your email updates when you send one out, that person will receive it in almost every case. If someone signs up to follow your company on Twitter, when you tweet will that person see it? LinkedIn – only if I have made a personal connection. Email is all about actual audience.

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effective marketer principle 4: take responsibility for decisions

The Effective Marketer

Drucker advises us to use the following when determining the responsibility for each task laid out in the plan: The name of the person responsible for the task The deadline (when does it need to get done?) Make each person responsible and accountable but also give them the freedom to decide the best course of action in certain situations.

Planning 100
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Gamification: How Siemens got 23,000 engineers to learn about its brand

markempa

Back in 2010, Siemens Industry’s communications team was challenged to do the following: Build brand awareness. The team developed a scope-of-work document, outlining what the end deliverable would look like and the path required to get there, including: How it would work. Plus, it’s easier to get to know the personalities involved.”.

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How to Use Your Net Promoter Score for Continued Growth

Launch Marketing

Since 2010 we’ve calculated our NPS to ensure we’re meeting industry standards and client expectations. To break it down a little further, we also received ratings of “Above Average” or “Excellent” in Professionalism and Reliability of Services, as well as Quality and Professionalism of Final Deliverables, from 100% of respondents.

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B2B data decay and list rental – buyer beware!

Biznology

email address change (slightly less than above as some use personal email address). Premier Global Services changed name to PGI in 2010, plus the location provided was a regional office and showed revenue of $66MM. Here are the results: 3.8% name change (women still do change their name upon marriage/divorce). They are: 29.6%