Remove customer

The Point

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Email Critique: Adobe Webcast Invite Keeps It Simple

The Point

For example: “You’ll discover many more surprising results when you listen to a 30-minute Webcast highlighting results of the 2010 Adobe Online Analytics Benchmark Survey …”. I might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey. View the Webcast Now.”.

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Call Every New Sales Lead 6 Times? Sorry, that’s Crazy.

The Point

They claim that “contacting potential customers six times is the best way to maximize conversion rates without overtaxing staff resources.” I only recently came across the results of research published late last year by Leads360 , a leading provider of hosted (SaaS) solutions for managing sales leads. emphasis mine).

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