Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. me-too products.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

MLT Creative

SEPTEMBER 20, 2011

Tripled investment in research and development (as promised at HUG 2010). Enriched customer info from Hoovers and Jigsaw. Revisions to the content management systems. Download advanced content from our B2B Marketing Idea Series: Sequoia Capital, Google and Saleforce.com $32 million investment. A personalization engine.

Top of Funnel 40

Top of Funnel Advertising Agencies Jigsaw Funnel Advertising 40

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

The summit kicked off with Flint McGlaughlin speaking on landing page optimization, information complimentary to the content in the MarketingExperiments Landing Page Optimization Course where marketers crowd in to hear Flint give tips for a day on how to improve their landing page conversions.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Adobe Experience Cloud Blog

JUNE 27, 2010

Attract prospects online who are searching for answers to business challenges by providing relevant content and information. Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use. Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Adobe Experience Cloud Blog

JUNE 23, 2010

Chatter changes that by creating a story around your prospects, customers, competitors, content and products. Jigsaw is not just about mass quantity of emails – it’s about accurate data. To set the scene, let’s review some of the statisticss Jigsaw provided: 70% of your leads/contacts need updating.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Don’t spam!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

MAY 3, 2010

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Best of B2B Marketing. Great stuff this month in the world of B2B Marketing.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40