Remove 2010 Remove Business Remove Opinions Remove Web 2.0
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The New Marketing Accountability

Marketing Insider Group

But trust me, aside from those examples, I am 100% with you on showing results and making sure EVERY marketing program has a sound business case or ROI. In my opinion, this is the main challenge with marketing today. I think the main reason for the short-sightedness of the current demand gen models is partly skills and partly scope.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

And according to the study “ The Role of Search in Business-to-Business Buying Decisions ,” 65% of respondents stated that they prefer search engines to review sites, manufacturer sites and industry portals. Michael Brenner Jun 3 2010 Great point Daniel. Ryan Beale Jun 3 2010 Michael, Great post. That’s true, definitely.

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Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

kenny madden Aug 13 2010 Michael, Great post. This is not my opinion ( my opinion is irrelevant) i am expressing what a million IT buyers have told me. Happy to connect kenny@spiceworks.com Michael Brenner Aug 14 2010 Hi Kenny, thanks for your comments. Kim Albee, Genoo Marketing Automation Aug 17 2010 Thoughtful article.

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

My opinion is somewhat biased because I am an industrial and B2B marketing consultant. However, I think it is a new and permanent reality of the current economy and have learned to adjust my business model accordingly. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. You need to rethink your business model first and fast. The first is a diagnostic tool and the second one measures the health of the business.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. There is no doubt that content curation is here to stay.

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Without passion and expertise, you will have a hard time sustaining your business blog over the long haul. I say you need both.

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