B2B data decay and list rental – buyer beware!
Biznology
FEBRUARY 13, 2015
Think of an individual’s business card, as that’s how we gathered these surprising statistics. They were simply asked what has changed on their business card in the last 12 months. Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%.
80 
Let's personalize your content