B2B data decay and list rental – buyer beware!
Biznology
FEBRUARY 13, 2015
In brief, the study showed that on average B2B data decays at a rate of just over 5% per month, or 70.3% Think of an individual’s business card, as that’s how we gathered these surprising statistics. They were simply asked what has changed on their business card in the last 12 months. They are: 29.6% Think of it this way.
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