Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. business-to-business marketing automation. What will 2010 bring? Tags: 2010 predictions demand generation marketing automation b2b marketing. me-too products.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

JANUARY 5, 2010

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). But enhanced reporting was the most common improvement of all.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Online Marketing Institute

MARCH 13, 2011

Getting to The Right Person: Jigsaw Knowing what companies have been to your site is great, but then trying to get to the right person becomes the challenge. Now for some business this is great, but I have found that in a startup getting in internal champion is a key ingredient for a deal. This is where JigSaw comes in.

Startups 40

Startups Leadlander Jigsaw Tools 40

Adobe Experience Cloud Blog

JUNE 27, 2010

Attract prospects online who are searching for answers to business challenges by providing relevant content and information. Social CRM isn’t just about bolting on a new plug-in to your system like a new air foil on your minivan, but instead a new way of doing business,” Jeremiah Owyang wrote in a recent blog post on his Web Strategy blog.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Adobe Experience Cloud Blog

JUNE 23, 2010

Jigsaw is not just about mass quantity of emails – it’s about accurate data. To set the scene, let’s review some of the statisticss Jigsaw provided: 70% of your leads/contacts need updating. For many marketers a big theme of 2010 is engagement- creating engagement for prospect, customers, and employees.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

MAY 3, 2010

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Best of B2B Marketing. Great stuff this month in the world of B2B Marketing.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40