Remove 2010 Remove Burn Rate Remove CMO Remove Marketo
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B2B Category Creators Episode 3 Transcript

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My name is Dave, the CMO of a company called Privy. 30% open rate. I was the PM and marketing leader for an infosec product back in early 2010, ’11, all right? If your strategy is I’m going to send emails using Marketo, I’m going to do ads on Facebook, how are you going to win? Guillaume Cabane: Yeah.

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B2B Category Creators Episode 3 Transcript

Metadata

My name is Dave, the CMO of a company called Privy. 30% open rate. I was the PM and marketing leader for an infosec product back in early 2010, ’11, all right? If your strategy is I’m going to send emails using Marketo, I’m going to do ads on Facebook, how are you going to win? Guillaume Cabane: Yeah.