Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. And so we have to fall back on metrics that are easy to come by: response rates, clicks, impressions, registrations, attendees. Michael Brenner May 16 2010 Totally agree on engagement as the right objective. Keep it up.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

AUGUST 12, 2010

When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified. kenny madden Aug 13 2010 Michael, Great post. Happy to connect kenny@spiceworks.com Michael Brenner Aug 14 2010 Hi Kenny, thanks for your comments.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Metadata

DECEMBER 3, 2020

My name is Dave, the CMO of a company called Privy. 30% open rate. I was the PM and marketing leader for an infosec product back in early 2010, ’11, all right? ” And the third is, “Oh, you say it’s going to double my click rate or double my engagements. And, they just burned the competition down.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

My name is Dave, the CMO of a company called Privy. 30% open rate. I was the PM and marketing leader for an infosec product back in early 2010, ’11, all right? ” And the third is, “Oh, you say it’s going to double my click rate or double my engagements. And, they just burned the competition down.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52