Frugalnomics Forces Changes in Sales Enablement
The ROI Guy
SEPTEMBER 3, 2010
According to Randy Perry, VP Business Value Selling at IDC, “Today's buyers are more conservative than ever, and over 90% now demand that every proposal provide quantified bottom-line impact.” to buy only what they need at the lowest possible price.” Sources: 1) New Realities about B2B Buying, Jeff Ogden, SandHill.com Blog, Jun.
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