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The Rise of the Nepo Brand: Branded Houses vs. Houses of Brands

Bluetext

A similar industry or job function, or perhaps the sub-brands are compliments with bundling potential. With a staggering 3 billion users worldwide, Google takes up a vast majority of the work app ecosystem and certainly benefits from architecting its business as a branded house.

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Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part I

markempa

2:55 – Find out the length of the sales cycle for most webinar attendees; it happens to be aligned with how 935 marketers responded to Marketing Sherpa’s 2010 Benchmark Survey. Offer upgrades, bundles, new product lines. Review these timestamps. 21:38 - Find out how to run a test yourself to determine list efficiency.

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ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on

Customer Experience Matrix

Small business systems like Infusionsoft and OfficeAutoPilot solve this problem by bundling their own CRM features. That’s considerably cheaper than standard mid-tier marketing automation products, although some small business systems are cheaper. The vendor reports more than 50 current clients, including a few big companies.

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B2B Lead Generation Blog: Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books

markempa

Read BtoBOnline.com: A summer bundle of marketing books FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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5 Tips for Launching a Follow-Worthy Instagram Account

Sprout Social

Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers. If graphical elements align with your business identity and help drive positive association and brand recognition then, by all means, use them. The winning design will be available exclusively at @target (and in your Bundles!)

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Reinventing Marketing at GE

The Effective Marketer

In “ Unleashing the Power of Marketing “, Harvard Business Review tells us an interesting tale of how GE transformed its marketing operations and gives us an interesting framework for applying to other businesses. The goal at GE was to transform marketing from a support function to an active player in driving revenue.

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Frugalnomics Forces Changes in Sales Enablement

The ROI Guy

According to Randy Perry, VP Business Value Selling at IDC, “Today's buyers are more conservative than ever, and over 90% now demand that every proposal provide quantified bottom-line impact.” There is a cost to doing nothing, but sales professionals need to be armed with the tools to quantify these costs. April 2009.