Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. Think Different Here’s 6 ways to differentiate agency social media services: 1.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

AUGUST 11, 2010

I hear the Flagstaff Restaurant Association is lobbying for you to broadcast from remote in Indiana and will fly you in weekly for dinners…it could happen! No idea what a Hoosier is. Decided to find out first-hand. Want to cheer for a historically mediocre college football team. All the best with the move. link] jaybaer Thanks Mark.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

SEPTEMBER 21, 2010

These bullets should be on the walls of all executives who think they understand social media because they have the ‘tools’ to broadcast their message and that their consumers will automatically listen. link] Sonny Gill Wow – fantastic points. link] Sonny Gill Wow – fantastic points. Thanks much for the comment.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

AUGUST 31, 2010

August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. But Don’t Settle for Less Now, there’s a difference between striving for conversation and settling for broadcasting.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Hubspot

MAY 29, 2015

However, somewhere between 2009-2010 the genre began to lose steam. By improving the user flow and lowering the barrier between broadcaster and listener, it's easier for users to incorporate this technology into their daily routines. Fast-forward to today, and it seems that there is a podcast for almost anything you can think of.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Best of B2B Marketing. Featured Sources. Like hooking their toilet up to Twitter. doth protest.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? Over time I'm sure we'll see more segmentation of social networks just like we did in the 20th century with print and broadcast. link] [link] HMA Public Relations RT @jaybaer: Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Webbiquity

SEPTEMBER 10, 2012

Prior to being named GE’s first Chief Marketing officer in more than 20 years, she held a succession of roles at GE, NBC (including President of Integrated Media at NBC Universal), CBS and Turner Broadcasting. Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and Chief Marketing Officer for Dell Inc.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Prior to being named GE’s first Chief Marketing officer in more than 20 years, she held a succession of roles at GE, NBC (including President of Integrated Media at NBC Universal), CBS and Turner Broadcasting. Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and Chief Marketing Officer for Dell Inc.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Online Marketing Institute

NOVEMBER 2, 2010

Sudha believes that a lot of B2B marketers are using it simply as a broadcast platform, when its real value is in making customers your partner. The true ROI of social media in B2B doesn’t come from broadcasting your message, but the engagement companies get in return. Public Relations Specialist - expert.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

APRIL 7, 2010

Broadcasting your whereabouts on the Internet IS a guarantee. I’m starting to hear a lot of smart people scoff at these services, primarily along these lines “Why do I care where someone is eating for lunch? Even if a criminal knows that you “usually&# are at work during the day, there's never a guarantee.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

SEPTEMBER 20, 2010

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. The extra credit you receive for helping people in public should not be overlooked. They don't just broadcast. link] Bill Paulk Is Twitter for Business Even Worth the Trouble? link] [link] jaybaer Threadless is a great example.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Webbiquity

JUNE 6, 2011

He is a Communication and Marketing veteran, with a career that spans radio and television broadcasting, agency partnership, film & video production, and professional services consulting. It was at the Twitter Shorty Awards (NYC) in 2010. Eric is the CMO at McGlinchey Stafford , a business law firm with nine offices in the U.S.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Convince & Convert

SEPTEMBER 21, 2010

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. Certainly, I think the big contradiction we have going on with Social Media conferences is how broadcast they are. This must change. Events can't continue like this. link] Scott Gould Very good Jay.

Social Media 128

Social Media Media Paid Content Conference 128