Convince & Convert

JANUARY 9, 2012

This has implications for rotation and optimization of broadcast. Just like with Web analytics software (where the data differential between Webtrends, Omniture, Google Analytics and the rest can be large), there is no objective “truth” in social media listening. Sentiment scoring remains an inexact science.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 115

Convince & Convert

JANUARY 9, 2012

This has implications for rotation and optimization of broadcast. Just like with Web analytics software (where the data differential between Webtrends, Omniture, Google Analytics and the rest can be large), there is no objective “truth” in social media listening. Sentiment scoring remains an inexact science.

Advertising Agencies 88

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 88

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Think Different Here’s 6 ways to differentiate agency social media services: 1.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 28, 2010

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. First blush, I'd want to differentiate between marketing to this influencers and communicating with them. I believe the key point is building relationships with social broadcasters. Sore spot with us PR types.)

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Directive Agency

JUNE 24, 2019

Marketing something that is real is so much easier than marketing something that belongs to somebody else, that everybody else is trying to market and you’re trying to differentiate it, or marketing a service that is… Marketing your time as a consultant. Cyrus Shepard : Probably 2010, 2011. I can’t recall.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Marketing something that is real is so much easier than marketing something that belongs to somebody else, that everybody else is trying to market and you’re trying to differentiate it, or marketing a service that is… Marketing your time as a consultant. Cyrus Shepard : Probably 2010, 2011. I can’t recall.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40